The political season is fast up on us. Over the years there has been a rise in politicians using digital media strategies to get their message across -- and win. What is becoming more of a trend is candidates using search engine marketing (Google Adwords) tactics with campaigns trying to buy up keywords of their opponents names. In fact Advertising Age has an interesting article on this new trend in politics. This gives me a bit of chuckle because these are the same strategies some companies use as well, and I find it somewhat self-defeating because since each company (or opponent) are just driving up each other’s costs.
Or are they?
Since launching our site some of our friends have asked if Barrow means anything other than the fact it is the street I live on here in New York? We thought about a lot of names, but for some reason Barrow kept sticking out at me because it is such a unique and beautiful street in New York -- with townhouses dating back to the 1800’s , original cobble stone streets, and actual remnants of an old village square where it intersects with Commerce Street. It does not get more vintage New York than that.
As we discussed names for our enterprise, it also turns out a prominent landscape artist named
John Dodgson Barrow lived here back in the 1800’s . While I am not sure if this is who Barrow Street is named after, it is clear he did have some influence. Then it was a few weeks ago I was reading “
The Universe on T-Shirt: The Quest for the Theory of Everything”, by
Dan Falk an excellent book on the history of physics, where the book opens with the following quote from the physicist
John D. Barrow.
“The longed-for Theory of Everything promises to provide the final discovery after which all physics will become the refinement of its content, the simplification of its explanation....Eventually, it will appear on T-Shirts."
In essence what Barrow was trying to do was explain physics in simple terms, which is our goal with designing and managing websites. So maybe with choosing the name Barrow, we were on to something, due to some pretty interesting dudes with this last name, that just happened to represent our philosophy when it came to digital. Coincidence, I think not. And it is far better than saying that we named it after
Barrow, Alaska one of the northern most cities in the United States, isolated from pretty much everything.
Most of our clients and friends have been telling us for quite some time, "You guys need to have a website." And I keep saying, "I know but we are really busy." Well it does make sense that we have a site, since that is what Barrow Concepts specializes in.
As we launch this site and bring Barrow Concepts to life online, we would to like start by thanking all of our supportive friends and clients. We have had fun creating and working with our clients and look forward to building future blogs and websites that will contribute new ideas and inspire others.
