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The Annual State of Blogging

This past year Wired magazine declared that the Internet was dead.  And usually at the end of the year someone declares blogging dead.  To be honest I have not see the posts yet, but have seen the chatter on Twitter.  For much the same reason the Internet was declared dead, blogging is being declared dead due to the rise of Twitter and Tumblr.  

 
The fact is blogging is not dead, and neither is the Internet.   One of the most popular online property's is a blog (Gawker), The platforms might change, but the underlining principles behind blogging (and the Web) will never change.  Blogging is the 21st century printing press that allows anyone to be publishers.  And publishing has been around since we have written on cave walls.  

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What is the Purpose of Your Website

Engagement is a popular word when talking about websites.   There are many goals when you launch a website, but a key goal is to engage visitors to drive conversions (leads, purchases, comments).  However isn’t this stating the obvious?  

 
I bring this up because I was recently asked what my favorite websites were.  When I gave this some thought I realized it was not websites that were visually stunning (which is what this person wanted me to say), but it was the sites I was able to find the information I needed or the ones where I was able to interact with others by providing comments because we shared a common interest.  It other words I like sites that have substance -- which I think most people do as well.  So I would argue even finding the information/community you are looking for is a conversion.  Actually a very important one because your site is then viewed as a resource, which the search engines like a lot and it keeps people coming back for more.
 
Taking this one step further the rise of social networking sites have exploded because they allow us to communicate with our friends and share information from what we deem as a trusted sources.  Rather then turning to Google, you can use Twitter to find information as you follow people that share your interests or you can go to a blog  to obtain that information and see what your peers are working on and thinking.  The important point though is social networking sites are about engagement.   

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Nothing Great was Created Without Enthusiasm

Most of our clients and friends have been telling us for quite some time, "You guys need to have a website."  And I keep saying, "I know but we are really busy."  Well it does make sense that we have a site, since that is what Barrow Concepts specializes in.  
 
As we launch this site and bring Barrow Concepts to life online, we would to like start by thanking all of our supportive friends and clients.  We have had fun creating and working with our clients and look forward to building future blogs and websites that will contribute new ideas and inspire others.  

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