I know it has been a long hiatus since the last post.  Rather than say I have been busy, I will just say I have been really busy.

Lately what I have been thinking about is what most people think about in this industry -- what are the latest trends, where is this all going?   You would not think that New York City is the epicenter for tech or for creating new concepts, but it has always been the media capital of the world.   To say that digital media is not important for any company is an understatement, which is why we are seeing so much activity from start-ups in New York.  And I suspect this will grow even larger in the next 24 months as the adjustment to the economy set in.

The political season is fast up on us.  Over the years there has been a rise in politicians using digital media strategies to get their message across -- and win.  What is becoming more of a trend is candidates using search engine marketing (Google Adwords) tactics with campaigns trying to buy up keywords of their opponents names.  In fact Advertising Age has an interesting article on this new trend in politics.    This gives me a bit of chuckle because these are the same strategies some companies use as well, and I find it somewhat self-defeating because since each company (or opponent) are just driving up each other’s costs.  

Engagement is a popular word when talking about websites.   There are many goals when you launch a website, but a key goal is to engage visitors to drive conversions (leads, purchases, comments).  However isn’t this stating the obvious?